Why You Need the Nuuly Clothing Rental Subscription

Nuuly e1558534876577
Nuuly e1558534876577
Reading Time: 4 minutes

Do you wish you could have a sick new wardrobe every month? I sometimes get so bored with my wardrobe and wish for more variety. Now there’s a service where you can rent clothes from your favourite brands for $88 a month. Yesterday, Urban Outfitters announced the launch of Nuuly, a women’s apparel, subscription rental service.

Here’s why you need to sign up for the Nuuly Clothing Rental Subscription.

1. You Get to Pick Your Styles

Nuuly defines a new clothing experience — the subscription is monthly and offers rentals from the URBN brands like Urban Outfitters, Free People, and Anthropologie.

Nuuly subscribers will get the opportunity to select their desired styles each month, wear them as much as they want, and after a month, they can swap for a new style. 

2. It’s Not That Expensive When You Do the Math

Subscriptions cost $88 for one, 6-item box per month.

When you think about it, that’s over $800 worth of initial retail value per box, at a tenth of the price.

Seeing as dresses from Anthropologie and Free People can run from $150 + dollars each, the price is for sure a steal.

3. They Encourage Sustainable Fashion

Nuuly’s goal is to give its fashion-forward customers access to current styles and trends with a lower cost-per-wear than retail. Plus, this type of fashion is sustainable, which is something consumers are actively seeking in fashion these days.

“Since our founding in 1970, our Company philosophy has been to give our customers the creative, compelling shopping experience they desire,” said Richard A. Hayne, CEO and Chairman, Urban Outfitters Inc. “Nuuly is the next step in that mission, and with it, we set out to be the subscription fashion leader by offering an unmatched curation of aspirational brands, coupled with extraordinary value.”

4. They Will Have Thousands of Styles to Choose From

When they launch, Nuuly will stock over 1,000 styles and plans to add over 100 new styles each week. By the year’s end, they hope to triple the style count.

Here are some other offerings from Nuuly:

  • A broad offering from Anthropologie, Free People & Urban Outfitters
  • A curated selection of rare vintage items
  • Fashion & streetwear from Reebok, Fila & Champion
  • Denim brands like Levi’s, Wrangler, DL1961, Paige, AYR, Citizens of Humanity, One Teaspoon & AGOLDE
  • Clothing from contemporary and designer labels like Universal Standard, Naadam, LoveShackFancy, Chufy, Gal Meets Glam, Ronny Kobo & Anna Sui


View this post on Instagram


Definitely recommended for your next outing. #linkinbio #FPSummer35

A post shared by freepeople (@freepeople) on

5. They Are Size Inclusive

They plan on offering everything from premium denim and everyday dresses to seasonal outerwear and coveted vintage pieces.

The great news is that their sizes will be inclusive and cater to petite and plus-plus-size apparel, ranging from sizes 00-26. 


View this post on Instagram


Flowers, flowers everywhere 🌻 (link in profile to shop @palomija’s look)

A post shared by Anthropologie (@anthropologie) on

6. Their Brand is Thoughtful

The warehouse and fulfillment center is just outside of Philadelphia and will operate state-of-the-art laundry equipment operated by veteran laundry technicians.

Nuuly has also invested in marketing, merchandising and creative teams to create an aspirational lifestyle experience for their original clientele.

“URBN enters the rental landscape with many strategic advantages,” shares Hayne.  “We bring our distinctive brands and their proprietary assortments, millions of existing customer relationships with rich preference histories, long-standing brand partnerships, a broad point-of-sale distribution network, as well as deep, operational know-how and investable capital. When paired with our proven ability to develop creative lifestyle brands, we believe Nuuly is uniquely positioned to deliver the dynamic subscription rental experience the modern customer desires.”

Will you be subscribing to Nuuly? If you’re interested, head over to immediately to secure a spot on the wait list and get notified for the Summer 2019 launch.

Read more:


Inline Feedbacks
View all comments
Terris Schneider

Written by Terris Schneider

Terris Schneider is a writer from Vancouver, now based in Toronto. She is the Creative Team Lead for DINE Magazine and covers everything from food, fashion, music, travel, and lifestyle. Her published works have appeared in Discorder, Metro News, Stop Street Harassment, Pique Newsmagazine, The Post Feminist Post, Flannel Magazine, and Sophomore Magazine. Check out her column: Witch, Don't Kill My Vibe.

dear evan hansen 1

Why You Need to See Dear Evan Hansen in Toronto

49650765 1083062791893455 817315534646280192 n2

Have a Hemingway Day with this Cocktail from Papa’s Pilar