When I think about American Eagle, I am reminded of my terrible fashion sensibilities as a teen. Their looks used to be super preppy, a few seasons out-of-date, and they quickly were left behind in the fashion world. Now, the company has rebranded and taken an amazing turn.
American Eagle and their Intimates brand, Aerie, are known for their body positive rebrand. They have intersectional models featuring womxn of colour, womxn with disabilities, and womxn of different body types. They also have added many more sizes than they used to carry.
However, I must bring up the point that American Eagle still has a lot of work to do in the plus-size community. Their sizing needs to be more inclusive as it only accommodates up to a XXL in tops, and their jeans just go up to a size 20 for womxn. Bras only go up to 38 DD. This gap leaves out an overwhelming population of plus-size folks.
The New Free People?
What I like about American Eagle is that now they are on top of trends, especially the boho style. Are they the cheaper version of Free People, while still keeping their clothes of high quality for the price point? I think so. Plus, I swear they always have sales. Right now, they have 25-60% off all their products, even the new collection.
My body type can be quite tricky in fitting clothes – I thought finding rompers and jumpsuits were out of the question because they are usually too constricting. The ones at American Eagle fit perfectly – they have loose, comfortable fabrics that are perfect for when I want to be fashionable but am having a bout of the PCOS inflammation nightmare.
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Since American Eagle and Aerie are making such positive strides with their approach to body positivity, I’m hoping to see them branch out with more sizing soon, and this needs to be a priority on their agenda.
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Thinking of Sunny Days