5 Cruelty-Free Beauty Brands You Should Know About

These beauty brands are keepin' it cruelty-free.

As awareness is raised about the harsh chemicals and unethical practices utilized by beauty companies around the world, the desire to turn to organic, vegan, and cruelty-free makeup lines is growing.

These 5 Cruelty-Free Beauty Brands all use clean, ethical, high-quality ingredients, and have managed to produce some of the best makeup products available today.

Lush

If you’ve ever bought something from Lush, you probably noticed the picture of two rabbits beside what’s become one of the company’s slogans, “Fighting Animal Testing.” Lush has been at the forefront of the animal testing fight for decades, choosing to source ingredients exclusively from companies that don’t allow animal testing, and instead testing all of their products on human subjects only.

In addition to being cruelty-free, Lush utilizes ethical buying practices, creates products that are 100% vegetarian (many of which are vegan), and is dedicated to reducing waste by creating naked packaging.

Lush has always specialized in skincare, with products ranging from face masks and shower gels to body lotions and their signature bath bombs. However, in the last decade, they’ve also expanded into makeup, meaning you can now buy skin tints, mascara, eyeliner, and finishing powder as well.

Nude by Nature

Australian sun-kissed beauty is the tagline for Nude by Nature, an all-natural, PETA-approved, Sydney-based makeup brand. All products are made from 100% natural ingredients and are free from animal testing.

With such a wide range of products, Nude by Nature is easily one of the best cruelty-free beauty brands on the market. From their Creamy Matte Lipstick that comes in ten different shades and is made with Vitamin E, mango seed butter, and castor seed oil, to their Radiant Loose Powder Foundation containing jojoba esters, Kakadu plum, and kaolin clay, you can’t go wrong with any of their top-notch products.

Cover FX

Cover FX is dedicated to making you, the consumer, feel and look your best. And for them, that means cruelty-free practices, vegan ingredients and no parabens, gluten, synthetic fragrances, talc, or mineral oil.

The result is an impressive makeup line of foundations, concealers, highlighters, bronzers, primers, and more, suitable for all skin types! Bestsellers include their Power Play Foundation, Custom Enhancer Drops, and Natural Finish Foundation.

Inika Organic

Certified organic, 100% vegan and cruelty-free are just a few of the words used to describe the Australian beauty brand Inika. The company was founded in Sydney in 2006 and was born out of the idea that women needed to detox their skin, freeing it from the harmful chemicals found in the majority of makeup on the market.

Inika’s claim to fame is their Loose Mineral Foundation with SPF 25, but their Long Lash Vegan Mascara, Baked Mineral Bronzer, and Certified Organic Liquid Foundation are also worth trying out. Plus, everything comes in super chic black and gold packaging! What’s not to love?

Axiology

Axiology, which markets itself as “100% Evil-Free Lipstick,” is changing the beauty game with its ethical, environmentally-friendly, and vegan lip products.

Axiology’s products range from balms to lipsticks to crayons, and every single line is gluten free, soy free, palm oil free, and synthetic fragrance-free. They also offer lip colour in every hue under the sun, so whether you’re into neutral matte or bold fuchsia, look no further!

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Emily Southey
Emily Southey is a freelance writer from Toronto and it was during her time studying History and English that she became interested in writing. When she's not working, you can typically find her in a museum, baking cupcakes, or watching Disney musicals.